[ The Intake manifesto ]

Serving every customer well should not depend on how many people you have

Why Intake exists: so that serving every customer well does not depend on the size of your team. AI that answers and acts, and people when it matters.

We created Intake because serving customers had become a difficult mix of repeated questions, information scattered across tools, and context lost along the way. The industry did not matter: a shop, a clinic or a software company had the same problem.

Teams do not fail because they do not want to help. They fail because each question arrives without enough context, each answer depends too much on someone’s memory, and serving more customers always ends up meaning hiring more people.

We believe customer service has to work differently. AI should answer when it has the information and do the simple tasks instead of explaining them. Customer context should be in front of you before the first reply. And a person should step in when their judgment improves the experience.

Intake exists to bring those pieces into a clearer system: inbox, knowledge, AI, human handoff, and reports working together.

We want to give teams back the time for the conversations that need a person.

Adrià CastanyFounder of Intake

The team

We build Intake from Barcelona, close to businesses that want to serve their customers better without turning support into a heavy layer of process.

What we stand for

  • Less noise, more answers

    Fewer inboxes, fewer tool jumps, and fewer repeated answers by default.

  • AI should work with what your company knows

    An agent that improvises does not help. It should use documentation, history and clear rules.

  • Context is part of the answer

    A good answer depends on who is asking, what happened before, and what they need now.

  • Serving customers also teaches

    Every repeated question is a signal to improve information, process, or product.

  • People when it matters

    Automation should free up time for the cases that need a person.

We are at the beginning. But the direction is clear: less noise, better answers, and more context for the teams who serve customers.